Hair Dryer
Demand, price and competition tracking for Hair Dryer on the Greek market.
Updated 2 days ago
Trend score
Demand, growth, social and marketplace activity combined.
Opportunity score
Demand weighed against how crowded the market is.
Search interest
Google Trends index for Greece, 0–100.
Average price
Range €49.60 – €76.97
How the scores were calculated
Every component is normalised to 0–100, then weighted. Weights live in one config file and can be changed without touching the UI.
Trend score
Measures how much attention the product is getting right now.
- Search demand62/100 × 35% = 21.9
- Search growth49/100 × 25% = 12.2
- Social growth50/100 × 15% = 7.5
- Marketplace activity70/100 × 15% = 10.5
- Price momentum54/100 × 10% = 5.4
Opportunity score
Measures demand relative to how many sellers are already there.
- Search demand62/100 × 30% = 18.7
- Search growth49/100 × 25% = 12.2
- Low competition16/100 × 20% = 3.2
- Few sellers0/100 × 15% = 0
- Social growth50/100 × 10% = 5
Components with no underlying data are scored at a neutral 50 rather than zero, so a missing source never looks like a bad signal.
Search demand
Google Trends interest for Greece over the last 12 months.
7-day growth
-4.3%
30-day growth
-2%
90-day growth
-0.7%
Source: google trends · Updated 4 days ago
Price analytics
Average, lowest and highest offer tracked across marketplaces.
Average
€58.51
Lowest offer
€49.60
30-day change
-2.8%
Source: skroutz · Updated 4 days ago
Competition
How many sellers and listings compete for this product.
Sellers
89
Listings
252
Sellers 30d
-2.2%
Source: skroutz · Updated 4 days ago
Competitor ads
Ads for this product running on Facebook and Instagram in Greece right now.
Not connected yet
Competitor ads come from the official Meta Ad Library API, which is free but needs an access token. Once the owner sets META_AD_LIBRARY_TOKEN, the nightly refresh fills this card with real ads. Until then nothing is shown — no estimates, no demo numbers.
Source: Meta Ad Library
Social signals
A normalised 0–100 attention index built from public video platform activity.
Social score
37
30-day change
—
YouTube
37
Source: youtube · Updated 2 days ago
Score history
How the two scores moved as the underlying metrics changed.
Market analysis
Generated from the stored metrics only — no figure here is estimated or invented.
Demand
Search interest in Greece is 62/100 (moderate) and down -2% over 30 days, which classifies the product as stable.
Competition
89 sellers across 252 listings — very high competition. The number of sellers changed -2.2% in the last 30 days.
Pricing
The average price fell -2.8% over 30 days to €58.51. Offers range from €49.60 to €76.97.
Social
Social interest scores 37/100. Growth over 30 days is not yet measurable.
Reading
Trend scores higher than opportunity: attention is high, but so is the number of sellers. These scores describe observed market signals only and are not a purchasing recommendation.
Can you make money on this?
Enter what you can invest. The calculator works out every cost of selling one unit in Greece and the price you need to break even.
1 · Your money
2 · Buy and sell price
3 · Delivery across Greece
4 · How buyers find you
Campaign quality
You lose money on every order
At €58.51 each order loses €0.04. Raise the price above €58.56, negotiate the supplier cost down, or move to a cheaper courier.
Your break-even price €58.56 is above the market average. You would be one of the more expensive sellers before earning a cent.
Break-even price
€58.56
Sell below this and every order loses money.
Profit per order
-€0.04
Averaged over every order placed, including the ones that come back.
Net margin
-0.1%
Profit as a share of revenue after VAT.
What your capital buys
Units you can start with
43
Capital minus one month of fixed costs, divided by the cash each unit ties up.
Cash tied up per unit
€44.42
Return on your capital
-4.6%
- Stock
- €955.89
- Advertising
- €724.21
- Shipping and packing
- €229.87
- Fixed costs
- €90.00
- Left over
- €0.03
- Revenue if it all sells
- €2,314.66
- Profit on the cycle
- -€91.57
- Orders to cover fixed costs
- —
- Orders to earn your capital back
- —
- Ad clicks the budget buys
- 2,263
2,263 clicks should produce about 43 orders at the benchmark rate.
Deliberately cautious: it assumes you pay for stock, ads, packing and shipping before any money comes back. In practice couriers settle cash-on-delivery weekly, so some of that cash recycles and a real operation stretches further.
How much to spend to test this product
The smallest paid test that tells you whether people buy it: a small batch at home, a capped ad budget, and a rule for when to stop.
The plan
- 1Buy 17 units and spend up to €168.64 on ads — about 527 clicks.
- 2If €50.56 and 158 clicks bring no order, stop. At the benchmark rate they should have brought about 3, so the product converts worse than average.
- 3If you get 11 or more orders within the €168.64, the product passes.
Cash to have before you start
€764.91
Ad budget (maximum)
€168.64
Starter batch
17 units
Enough stock for the optimistic outcome, kept between 10 and 20 units so it fits at home and little money is at risk.
- Stock
- €377.91
- Clicks it buys
- 527
- Shipping and packing
- €90.88
- Orders the budget should bring
- 5–16, most likely 10
- Safety buffer (20%)
- €127.49
- Stop-loss
- €50.56 · 158 clicks
- Ad cost per order
- €16.84
- Earned per order before ads
- €16.81
At €16.84 of ads per order every order loses money: one order earns only €16.81 before ads. It passes only if it beats the benchmark — 1.9% of clicks turning into orders instead of 1.9%. A well-tuned campaign can get there.
Click prices and conversion rates are Greek benchmarks, not measured figures for this product; real per-product click prices from Google Ads will replace them once that data source is connected. The total assumes every unit in the batch ships once and excludes monthly fixed costs.
Where each euro of an order goes
Averaged over every order placed, so returned parcels are already priced in.
- Collected per order
- €53.83
- Goods
- €20.7238%
- Delivery to customer
- €3.847%
- Returned parcels
- €0.291%
- Cash-on-delivery fees
- €0.771%
- Packaging
- €0.451%
- Marketplace commission
- €0.000%
- Card fees
- €0.541%
- Advertising
- €16.8431%
- VAT to the state
- €10.4219%
- Your profit
- -€0.040%
Against the market
These four figures are provider data, not estimates.
Cheapest offer
€49.60
Average price
€58.51
Highest offer
€76.97
Sellers competing
89
Your price
€58.51
Your break-even
€58.56
Delivery cost by region
Same product at the same price — only the courier leg changes.
| Region | Share of orders | Shipping | Days | Profit per order |
|---|---|---|---|---|
| Attica (Athens) | 40% | €3.20 | 1 | €0.65 |
| Thessaloniki | 15% | €3.20 | 1 | €0.65 |
| Rest of mainland | 30% | €3.90 | 2 | -€0.10 |
| Large islands (Crete, Rhodes, Corfu…) | 12% | €5.60 | 3 | -€1.93 |
| Remote islands & inaccessible areas | 3% | €7.90 | 5 | -€4.41 |
Courier comparison
Blended over your region mix, at your weight and price.
| Courier | Avg. shipping | Break-even | Margin |
|---|---|---|---|
| €3.71 | €58.29 | 0.4% | |
| €4.21 | €59.24 | -1.2% | |
| €3.95 | €58.81 | -0.5% | |
| €3.84 | €58.56 | -0.1% | |
| 3% not covered | €2.74 | €56.39 | 3.6% |
Advertising channel comparison
Cost per order is the average click price divided by the click-to-order rate.
| Channel | Cost per order | Break-even | Margin |
|---|---|---|---|
| €16.84 | €58.56 | -0.1% | |
| €10.00 | €49.25 | 15.7% | |
| €17.74 | €59.78 | -2.2% | |
| +7% commission | €4.76 | €46.17 | 19.1% |
| €0.00 | €35.64 | 38.7% |
Before you buy stock
- Ask the supplier for a landed price that includes delivery to you — a quote that excludes freight usually hides 10–20% of the real cost.
- Order one sample and ship it to yourself through the courier you chose. It verifies the packed weight, which is what the tariff is actually billed on.
- Check the cheapest offer on Skroutz every day for a week before committing. If it keeps dropping, sellers are clearing stock and your break-even moves with it.
- Treat the first advertising month as a cost of learning, not a profit centre. The "first campaign" band above is the honest starting assumption.
- If more than a tenth of your orders go to islands, quote a second courier for those addresses rather than averaging the cost across all customers.
The metrics above this section come from data providers. Everything in the calculator is a benchmark: published courier tariffs, typical Greek ad costs and standard platform fees. Replace any of them with your own numbers — none of it is a forecast of your sales. Assumes 24% Greek VAT, and the suggested price targets a 25% net margin. Both live in one config file and can be changed.
Data sources
Which source produced each metric on this page, and when it last synced.
| Source | Provides | Status | Last sync |
|---|---|---|---|
| Google TrendsRegion geo=GR. Provider implemented, switch to live with GOOGLE_TRENDS_ENABLED=true. | Search | mock | Updated 3 days ago |
| SkroutzAwaiting official API access. No scraping, no anti-bot bypass. | Marketplace | mock | Updated 3 days ago |
| YouTube Data APISet YOUTUBE_API_KEY to enable live search-volume signals. | Social | mock | Updated 14 hours ago |
Tracked keywords
The search terms this product is measured by.